Buyer signal template
Cold email after a new VP hire announcement
Newly-promoted or newly-hired VPs are the most receptive cold-email recipients in B2B. They want to make a mark in their first 90 days and are open to new tools.
Why this signal matters
Reply rates to newly-hired VPs are 2-3x the role's typical rate, with the highest conversion in the first 30 days of their tenure.
How to spot it
- LinkedIn 'started a new position' notification
- Press release from the company
- Their own announcement post
Sample cold email for this signal
Subject: congrats on the VP move. The line
Hey Daniel, congrats on the VP move. The line in your announcement post about 'compounding the first 90 days' is the right north star.
Most newly-hired VPs spend the first month figuring out which tools their team is using and which ones are actually shipping ROI.
We give the SDR floor a flat $149/mo unlimited-generation writer that you can spin up on day 1, with no annual commit.
Worth 12 minutes Thursday to walk through what 3 newly-hired VPs did in their first 60 days?
Frequently asked
How long is the new-VP window?
About 90 days from their start date. The first 30 are best.