Buyer signal template
Cold email after a job change
Job changes (any role, any seniority) are a strong signal because the new hire is making fresh tool decisions and is open to new conversations.
Why this signal matters
First 30-90 days at a new role is the most-receptive window for any cold email. Reply rates 2x the typical role baseline.
How to spot it
- LinkedIn 'started a new position' notification
- Updated headline on their profile
Sample cold email for this signal
Subject: congrats on the new role. The line
Hey Priya, congrats on the new role. The line in your announcement post about 'first 90 days as listening' is the right approach.
Most new-role hires hit a quarter where they have to make tool decisions before they have fully diagnosed what is broken.
We are a Chrome extension, $49/mo, no annual commit, so it is the lowest-risk tool you can pilot in your first 30 days.
Worth 12 minutes Thursday to walk through what 3 new-hire VPs did in their first 60 days?
Frequently asked
How long is the new-role receptivity window?
About 90 days. The first 30 are best, the last 30 still convert at 1.5-2x baseline.