Buyer signal template
Cold email after a company acquisition
Acquisitions create stack consolidation conversations on both sides of the deal. The window is the first 90 days, when the integration team is building the new stack.
Why this signal matters
Acquired companies tend to lose half their tools and adopt the acquirer's stack. The acquirer is, in turn, evaluating consolidation. Both sides are buying.
How to spot it
- Press release
- Founder LinkedIn announcement
- Crunchbase M&A alert
Sample cold email for this signal
Subject: congrats on the acquisition. The line in
Hey Mark, congrats on the acquisition. The line in your post about 'first 90 days as integration' is the right framing.
Most newly-acquired sales teams spend the first 90 days losing tools the acquirer's stack does not include, and the SDR floor takes the brunt.
We are bring-your-own-key, $49-$299/mo, no procurement contract, so the SDR floor can keep shipping while the integration team rationalizes.
Worth 12 minutes Thursday to walk through what 2 acquired teams did?
Frequently asked
Should I email the acquirer or the acquired?
Both, but with different angles. The acquired team is fighting tool churn. The acquirer is making consolidation decisions. Different pitches, same window.