Industry template
Cold email template for E-commerce / Retail buyers
E-commerce buyers are inundated with vendor pitches. The cold email that lands references a real campaign, a real launch, or a real margin problem.
What E-commerce / Retail buyers are dealing with
- CAC inflation across paid channels
- Margin compression from logistics costs
- Retention drops post-pandemic peak
Common buyer roles in E-commerce / Retail
- Head of Growth
- CMO
- Head of E-commerce
Sample cold email to a E-commerce / Retail buyer
Subject: your tweet thread last week on CAC
Hey Alex, your tweet thread last week on CAC inflation was the most honest take I have read in a quarter.
Most e-commerce growth teams hit a quarter where paid CAC is up 30% YoY and the cold-outbound layer is doing nothing to help.
We restart the outbound layer as the cheapest channel by writing per-prospect openers that read like a senior rep sent them.
Worth 12 minutes Thursday to walk through what one DTC team did?
Frequently asked
Does cold email even work for e-commerce?
Yes, for B2B e-commerce tooling and B2B retail buyers. Not for direct-to-consumer cold acquisition (different motion entirely).